DIGITALIZATION STRATEGY

How freshly established organizations manage their journey
to digitalization?

To set down general information of a company to invent a digital transformation, building clear strategies that will connect the brand itself is the number one must-do when the purpose and aim intersect with a specific consumer level. 

Until now, a little of leading companies try to advance their systems regarding to digitalization of their organizations.

21st century has been a leading point of digital growth for business from sales to service and beyond. Moreover, digital transformation is a comprehensive proces. It includes numbers of interactions and external factors that need to be supported with the right method. This is why we’re here to help.

Here’s a link I put that I think is helpful for further information.

Three main steps to digitalization,

Get a Domain

Let’s start with what a domain is. Domain is an online address that offers a user-friendly way to access a website’s true online locator (IP Address). The reason we need is the difficulty to remember the whole IP Address. A domain name represents an IP Adress with a word-based format which is much easier for users to handle. 

Read how.

Build a Website

A website is a collection of links and pages. It is connected by a common domain name which can be published on multiple servers. They provide visitors to get close to the content of organizations – and perhaps even you.

Yet as all things need cellular links to form a structure and – you may need a bit of help here… such like web hosting. Hosting in definiton is the business of housing, serving and maintaining. Web hosting has the same terms under the conditions of web. The difference starts with contents such as HTML, CSS and images to be viewable online. 

To build a website you can profit by this article which I think is expressive enough for beginners.

Professional E-mail Address

A professional email address is the one that has your business name on it. The reason you need an email is based on professional reasons. One of them covers the reason of being perceived more trustworthy by your customers. For a professional email address, you will need a domain name and a website.

With all these steps you get through, you are closer to adapt your company to technological and timely investments. 

4 NEW DIGITAL MEDIA SERVICES THAT ARE WORTH YOUR COMPANY’S TIME 

What is new media?

Forms of advertising such as radio, broadcast television, print and billboards are basically under the category of “traditional media”. The use of advertisement method can vary due to the needs of target market.

For example, radio would do a great tool to connect with possible customers when they are in the car. An announcement of a discounted product can help customers to decide which product provides more benefit to them.

If you provide an advertisement for the radio itself, it can cost a lot more than a general advertisement on social media. Here it comes our best option: 

New media can be best described as digital channels that gained popularity in the advertising space in the last decade. Long story short, free or not, businesses can use digital media as a tool to widen their growth.

So if you need time and profit you should think new media as a way in digital field.

Services new media tools provide to help you grow your business: 

Search Engine Optimization

SEO, refers to a series of processes by which a website improves its rankings in search engines like Google. SEO is used ways to improve a website’s ranking. One of the best ways is through the keyword usage. For a full explanation article, click here

Pay-per-click (Google Adverse) 

With pay-per-click advertising, you can choose which keywords and phrases you want to trigger your advertisements. If your bid is the highest, your ads will display above for those terms. You only pay when you ad gets a click otherwise you won’t pay a cent. 

Content Marketing

Content marketing is a form of marketing with new media elements to it such as articles, blog posts, guides as well as visual contents. Producers clearly manage processes they need to reach more customers after several clicks of building a website.

The reason it is also popular amongst the providers is that it effects a website’s SEO. Google tend to rank websites higher with substantial and relevant contents. 

E-mail Marketing

Many companies have begun using email marketing as an extension of their strategy. It keeps the relationship fresh between customer and the provider. For some extent, it is obligatory when you have a favorite website to stay in contact with it – and for both sides, it works perfect.

In a word, you need customers to keep your business going; your possible customers need us to comprehend the ongoing process of the workforce you spend for what you try to convey to them.

Indirectly, you need us – and we’re here to help. 

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Posted by
Batuhan Arda

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